The starting point of Bering Optics may be considered the creation of Gen I night vision binocular in 1998 that laid the foundation for the entire class of night vision devices offered in the marketplace under well known brands. While the Bering Optics brand appeared as an independent brand much later, the accumulated experience working on OEM projects served as a solid foundation for the development of new products. The evolution of the Bering Optics from the OEM specialist, known in the narrow circles, to an independent market participant was dictated by the necessity to have a test lab and a kind of proofing ground for pilot production to test new ideas and products before they could be offered to the large OEM businesses.
At a certain point it became evident that a good number of products, which are of interest to us and our potential customers, did not interest large brands, therefore they would not be introduced in the market place and it was decided to bring them to the market under our own private label . It happened in 2009, in the midst of subprime mortgage crisis, which left a certain mark on the formation of Bering Optics as a company and new brand. The brand-name logo symbolizes the phenomenon, which the American risk analyst Nassim Taleb described as Antifragility in business: «Some things benefit from shocks; they thrive and grow when exposed to volatility, randomness, disorder, and stressors and love adventure, risk, and uncertainty. Yet, in spite of the ubiquity of the phenomenon, there is no word for the exact opposite of fragile.
Let us call it antifragile. Antifragility is beyond resilience or robustness. The resilient resists shocks and stays the same; the antifragile gets better». In general, the establishment and development of Bering Optics is consistent with the general trend in the global market of 21st century, where in the environment of excess production capacity and financial deflation, there is demand for companies with an unusual way of thinking, ability to constantly generate fresh ideas and offer a wide range of original products. Enthusiasm, knowledge and creativity of small companies gives an advantage over larger players, despite the size and capitalization of the latter. Although there is evidence to the contrary.
In the event our customers demand a small batch of special edition products or an exclusive modification of certain products with special features, we are ready to satisfy the wishes. This flexible approach allows us to outperform our larger and more known competitors. The current Bering Optics product line includes over 100 unique items including night vision and thermal optics, telescopic and red dot sights and an extended line of various accessories to be paired with the products. To ensure superior service after the sell, Bering Optics guarantees a 4-year warranty on thermal-based product, 3-year warranty on Gen3 tube-based NV products and 2-year warranty on Photonis tube-based NV devices.
Our industry leading fully transferable warranty follows the scope, not the owner for the duration of warranty. At the present moment we are at our most fruitful and exciting stage of growing and developing as a brand and as a company. We welcome new dealers to join our dealer and distributor network. We are committed to excel and stand behind our products.
